| | | | FY17 Ad Spend Report | CTV White Paper | Measurement Conference
Dear IAB Community,
We've had another big month at the IAB, with August seeing the launch of our Digital Advertising Glossaries and Quiz. With well over 300 respondents, we're thrilled to see the industry join our mission to simplify, pushing for common terminology to be used by audio, video and mobile advertising experts.
Only one month to go until it's time to MeasureUp! Our inaugural Measurement Conference will split the day into two streams: Measurement Science and Marketing Outcomes, with speakers and panels diving into the topics that matter most. Check out the MeasureUp website for details on speakers and the agenda. Tickets are on sale now, or email us for more information on sponsorship.
We have some great resources for you this month, including: Vijay Solanki
CEO, IAB Australia
 | | | LATEST RESEARCH & RESOURCES | | Online Advertising Expenditure Report
- Qtr. ended June 2017
The latest industry survey conducted by PwC on behalf of the IAB reveals that the Australian online advertising market has once again delivered double-digit growth figures increasing by $799 million to reach $7.6 billion for the full financial year ending June 30th 2017, an 11.7% increase over the prior financial year.
DOWNLOAD THE REPORT | | | Connected TV White Paper
IAB Australia's Video Council has released Australia's first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35% of Australian broadcaster's online video supply. The white paper documents the opportunities and challenges CTV holds for the Australian media industry and aims to inspire advertisers on how best to use it.
DOWNLOAD THE REPORT & INFOGRAPHIC | | | Digital Video Monthly Universe - May 2017
This infographic summary of Australian video consumption shows that 82% of Australians aged 18+ (15.5m) are viewing 25hr 20mins per month on average. Download the infographic to see the share of video time between mobile, tablet and desktop devices.
DOWNLOAD THE INFOGRAPHIC | | | How To Win In Mobile at Cannes 2018 It's time for creatives to take mobile seriously! The IAB will be hosting an event that explores all things mobile and showcases how the platform is unique for creatives. You'll leave with an invigorated belief in mobile as a channel, an insight into some of the trends that we'll see in 2018 and a better understanding of the process and collaboration necessary in executing great mobile.
MORE INFO COMING SOON | | | IAB MeasureUp Conference MeasureUp is just over a month away! The IAB is hosting an unprecedented gathering of experts in measurement and marketing effectiveness, from Australia and overseas, to shed light and provide perspective on this crucial topic. The day will include meaningful keynotes, talks and panels to help us shape measurement application for the next 12 months. You will finish the day with real insight and practical advice that will help you get more from your digital and media investments.
TICKETS ON SALE NOW | | | IAB Digital Ad Operations Conference This half day IAB Ad Ops Conference will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior TechOps industry experts delivering best practice presentations on critical topics. Hold the date for November 15, 2017, more information to come soon.
FOR MORE INFO & SPEAKING OR SPONSORSHIP OPPORTUNITIES | | | | IAB: SIMPLIFY & INSPIRE PODCAST | | The Simplify and Inspire Podcast Ep. 16 IAB: Audio is Cool and Getting Awesome - Chris Freel, former Commercial Director at Pandora, discusses the ups and downs of the digital audio industry, working for a challenger brand in a relatively new industry and the magic of data and how audio is using it.
Ep. 17: Bringing Programmatic in House - Hear Danielle Uskovic, Head of Digital & Social at Lenovo APAC, share meaningful insight on how Lenovo brought programmatic in house, how to work with tech vendors and how to build brands online.
LISTEN TO THE PODCAST ON ITUNES | | | | UPCOMING IAB COUNCIL MEETINGS - 7 September, Measurement Council, 10am-12pm
- 12 September, Video Advertising Council, 10am-11am
- 14 September, Standards and Guidelines Council, 12pm-1:30pm
- 21 September, Executive Technology Council, 3pm-5pm
- 26 September, Audio Advertising Council, 10am-11am
- 27 September, Ad Effectiveness Council, 10am-11am
- 28 September, Mobile Advertising Council, 11:30am-12:30pm
Read more about our councils. | | | AdRoll: The Ultimate Guide To Retail Christmas Planning Christmas is a busy time for everyone, which is why AdRoll has combed through hundreds of best practices, dug deep into the behaviour of over 1.2 billion digital profiles and gathered examples from select experts for their retail Christmas holiday planning guide.
Learn More | | | ReachLocal: How Geofencing Works to Reach Local Consumers Want to know how your business can use mobile advertising to get in front of more consumers when they're on the go? Check out this Infographic by ReachLocal to learn how geofencing works to reach the right people in your local area when they're using their smartphones.
Learn More | | | If I had a dollar for every time… For all the technological advancements that have occurred in media over the past 5 years, there is still a question I often get asked by clients when talking about digital media & programmatic trading…
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(By Sarah Melrose | IAB Australia) | | | Online Ad Spend Report (June 2017 Qtr.) with PwC's Megan Brownlow We discuss the highlights of the latest Online Advertising Expenditure Report with Megan Brownlow of PwC
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(By Christian Manie | IAB Australia) | | | Let's Celebrate How Far We've Come in Video: Mark Stanton and Vijay Solanki IAB CEO Vijay Solanki and Mark Stanton, VP ANZ at Brightcove, discuss current trends and challenges across the video advertising landscape.
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(IAB Australia) | | | | | | | |
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