| | | | Digital Glossaries | DCR | Device Trends | Measurement Conference
Dear IAB Community,
In July we launched the much-anticipated Digital Content Ratings in conjunction with Nielsen: It is going to change the industry for the better, and you can learn more about that here. Also, check Gai Le Roy's blog on Digital Content Ratings as she discusses the implications for our market and how Australia has been leading in audience measurement since 1999.
October is fast approaching, and that means it's almost time to MeasureUp. Our inaugural Measurement Conference will split the day into two streams: Measurement Science and Marketing Outcomes, with speakers and panels diving into the topics that matter most. Early bird tickets are on sale now or email us for more info on sponsorship.
We have more great new resources for you this month, including: - Glossary of Terms: We have four new glossaries from our councils. Download our Digital Audio, Digital Video, Mobile Advertising and Ad Effectiveness Glossaries to stay up to date in the latest industry lingo.
- Device and Ownership Trends: Our latest quarterly report on Australian consumers' digital device ownership habits and how frequently we go online.
- Simplify and Inspire Podcast: In our two new episodes, we discuss Daily Content Ratings with the experts from Nielsen and legitimacy of Digital Metrics with the founder of Soap Creative, winner of the "Digital Metrics is Bulls**t" debate at Mumbrella 360.
Vijay Solanki
CEO, IAB Australia
 | | | LATEST RESEARCH & RESOURCES | | IAB Australia Digital Advertising Glossaries
As part of our mission to help the digital industry assess the impact of advertising, the IAB Audio Council, Video Advertising Council and Mobile Advertising Council have published a "Glossary of Terms" series. These glossaries aim to standardise and explain the common terminology used by industry experts.
DOWNLOAD THE GLOSSARIES | | | Latest Device & Ownership Trends
As part of IAB Australia's role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.
DOWNLOAD THE REPORT & INFOGRAPHIC | | | A Global Perspective of Mobile Consumer Experience - June 2017
The IAB Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users.
DOWNLOAD THE REPORT & INFOGRAPHIC | | | IAB MeasureUp Conference The IAB are bringing together the smartest brains in measurement, both locally and from overseas, to shed light and provide perspective. Our MeasureUp conference will split the day into two streams: Measurement Science and Marketing Outcomes interspersed with meaningful keynotes and panels to help us shape measurement application for the next 12 months. How do you and your business MeasureUp?
EARLY BIRD TICKETS ON SALE NOW | | | IAB Digital Ad Operations Conference This half day IAB Ad Ops Conference will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior TechOps industry experts delivering best practice presentations on critical topics. Hold the date for November 15, 2017, more information to come soon.
FOR MORE INFO & SPEAKING OR SPONSORSHIP OPPORTUNITIES | | | | IAB: SIMPLIFY & INSPIRE PODCAST | | The Simplify and Inspire Podcast Ep. 14: Daily Content Ratings - With the recent launch of DCR, IAB Director of Research Gai Le Roy talks to Monique Perry and Alex Smith from Nielsen about what it is, how it works and the implications for the Australian Market.
Ep. 15: The Digital Metrics Debate - Ashley Ringrose, the founder of Soap Creative & SMG Studio, explores whether or not "Digital Metrics are B******t". What are the best parts of digital metrics and what can they tell us about the wider advertising industry?
LISTEN TO THE PODCAST ON ITUNES | | | | UPCOMING IAB COUNCIL MEETINGS - 3 August, Measurement Council, 10am-12pm
- 8 August, Video Advertising Council, 10am-11am
- 10 August, Standards & Guidelines Council, 12pm-1:30pm
- 17 August, Executive Technology Council, 3pm-5pm
- 23 August, Ad Effectiveness, 10am-11am
- 24 August, Mobile Advertising Council, 11:30am-12:30pm
- 29 August, Audio Advertising Council, 10am-11am
| | | Signal: Creating a True Single View In the race to win today's fickle, device-centric customers with the type of immediate 1:1 experiences they've come to expect, brands must be able to unify all of their data into a centralised, durable profile that can be used for targeting and personalisation across all touchpoints.
Learn More | | | Unruly: 6 Questions To Ask Before Launching Your Next Mobile Programmatic Video Campaign According to eMarketer, most mobile display and video ad dollars will be automated by 2018. That means knowing how to launch effective mobile programmatic video campaigns is crucial to online success.
Learn More | | | ReachLocal: Facebook Advertising: Which Solution Is Right For Your Business?
In this Infographic you can go through some simple questions about your business, website and customers to determine which Facebook advertising solution would be the right match for your business.
Learn More | | | Digital Content Ratings has launched DCR launched with data on more than 1,000 sites, apps & streaming players providing unduplicated daily audience data across key digital devices – this level of cooperation by media owners is not yet present in other major markets.
Read More ...
(By Gai Le Roy | IAB Australia) | | | IAB Native Taskforce to simplify Native in Australia IAB Australia's newly formed Native Advertising Taskforce has set about breaking down Native Advertising to make it easier to understand what it actually is and the benefits of the different types of Native. IAB CEO Vijay Solanki talks with Guardian...
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(By Christian Manie | IAB Australia) | | | | | | | |
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