| | | | Ad Effectiveness | Ad Blocking Research | Measurement Conference
Dear IAB Community,
The past month has been another busy one at the IAB and we have more great resources for you, including: - Ad Blocking Research: Wave 2 of our Australian Ad Blocking research shows that while awareness of ad blocking has increased, the use has declined.
- Ad Effectiveness Glossary: IAB's Ad Effectiveness Council has produced a new glossary to standardise and explain the common terminology used by ad effectiveness experts.
- Simplify and Inspire Podcast: In our two new episodes we discuss Ad Ops with the experts from Pubmatic and Digital Measurement with Nielsen.
- New digital data legislation proposed for 2019: Our Director of Regulatory Affairs has outlined some key points in the The Data Sharing and Release Act (DSR).
Also, check out the video from our Digital Ad Ops Conference recently held in Melbourne. We spoke to attendees and get their thoughts on the biggest challenges and opportunities facing Ad Ops at present.
And coming up in October we have the inaugural IAB Australia MeasureUp conference. We are presently taking submissions for speakers and sessions and there are a number of sponsorship opportunities available. You can respond to our call for papers here and email us for more info on sponsorship.
Vijay Solanki
CEO, IAB Australia | | | LATEST RESEARCH & RESOURCES | | Ad Effectiveness Glossary
As part of its mission to help the digital industry assess the impact of advertising, the Ad Effectiveness Council has published the "Advertising Effectiveness Glossary of Terms".
DOWNLOAD THE GLOSSARY | | | Latest Australian Ad Blocking Reserach
This is the second wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia, Pureprofile and supported by the IAB Ad Blocking Taskforce to help understand the scale of ad blocking and more importantly help answer "why" consumers are installing blockers on different devices.
DOWNLOAD THE REPORT & INFOGRAPHIC | | | Australian Online Landscape Review - May
The digital landscape in May 2017 saw Australians spend 68 hours surfing online across over 246 sessions per person, with 20,072,000 people actively surfing online.
DOWNLOAD THE REPORT AND INFOGRAPHIC | | | IAB MeasureUp Conference Submissions are now open until 14th July for smart and engaging speakers, sessions or workshops. All submissions will be reviewed by the IAB as well as select members of the IAB Audience Measurement Council and Ad Effectiveness Council. Submissions that have unique research and data insights as well as real life client case studies will be favoured. Fresh faces and new research approaches will also be attractive to the selection committee.
CALL FOR PAPERS | | | | IAB: SIMPLIFY & INSPIRE PODCAST | | The Simplify and Inspire Podcast Ep.12: Demystifying Ad Ops - We disscuss the challenges and opportunities for the industry going forward, and the need for more talent in the field. It's a field set to revolutionise not just online advertising.
Ep. 13: Digital Measurement Overview - We talk to Monique Perry, Head of Media Industry Group at Nielsen, about the history of digital audience measurement in Australia and the innovation and evolution to capture how consumers and technology continue to change.
LISTEN TO THE PODCAST ON ITUNES | | | | UPCOMING IAB COUNCIL MEETINGS - 6 July, Measurement Council, 10am-12pm
- 11 July, Video Advertising Council, 10am-11am
- 13 July, Standards and Guidelines, 12pm-1:30pm
- 25 July, Audio Council, 10am-11am
- 26 July, Ad Effectiveness Council, 10am-11am
- 27 July, Mobile Advertising Council, 11:30am-12:30pm
- 27 July, Exec Tech Council, 3:30pm-5:30pm
| | | New digital data legislation proposed for 2019
By giving consumers new rights to use their digital data and data-holders permission to be proactive about managing data, proposed laws will create a new lens through which to view data – as a valuable asset being created and utilised.
Learn More | | | Productivity Commission Report into Data Availability
The Productivity Commission's Final Report into Data Availability and Use was released by the Federal Government. In just under 100 pages, the Commission proposed a complete overhaul of the data management system in Australia. The report signifies a substantial evolution in the broader approach to data in Australia. This update is a brief 7-page summary of the headline challenges and opportunities that lie ahead.
Learn More | | | Signal: Building Consumer Brand Infatuation What do companies like Amazon and Marriott have in common? They are recognized as some of the world's most valuable companies and achieve some of the highest Customer Satisfaction Indexes* in their respective categories. This is not happenstance. Learn More | | | SpotX: Field Guide to Mobile Video Advertising This paper takes a look at the mobile advertising landscape - and specifically the mobile video advertising landscape - as it stands today and where we see it heading in 2017 and beyond.
Learn More | | | AdRoll: The Past, Present, and Future of Attribution
Every marketer wants to know the exact impact of their work. Attribution is quickly evolving to encompass more marketing activities, producing more effective strategic insights. Here are some best attribution practices in order to give credit where credit is due.
Learn More | | | Ad Ops: Opportunities and Challenges At our recent Digital Ad Ops Conference in Melbourne on June 21, we heard from a host of industry leaders from all areas of the industry. We sat down with a few of them to get their take on the biggest challenges facing the Ad Ops industry
Read More ...
(By Christian Manie | IAB Australia) | | | | | | | |
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