| | | | Q1 Ad Spend Report | Ad Ops Conference | Mumbrella Prep Pack
Dear IAB Community,
A lot has been happening in the past month and there is more to come. Below you will find a trove of great resources, including: Also, be sure to check out the Digital Ad Ops Conference. Taking place in Melbourne on June 21, this event covers all the local and global trends affecting the industry. It is close to being sold out, so book your tickets today.
Stay tuned in the coming month for more important research and resources currently being fine-tuned by our Councils and Working Groups. And if you want to be involved in our work and help shape the industry, shoot us an email to learn more about membership.
Vijay Solanki
CEO, IAB Australia | | | LATEST RESEARCH & RESOURCES | | Online Advertising Expenditure Report - Q1
Total online advertising spend continues to grow, with first quarter expenditure at $1.86 Billion, up 7.2 per cent year on year. This represents a seasonal decline of 5.8 per cent on fourth quarter expenditure, although classified increased by 7.1 per cent compared to Q4 and had the strongest year on year growth of 15.9 per cent. All categories grew year on year with search up 6 per cent and display 4.5 per cent.
DOWNLOAD THE REPORT & INFOGRAPHIC | | | Mumbrella 360 Digital Prep Pack Many of you will be heading to what looks to be a great line up at this year's Mumbrella 360. IAB CEO Vijay Solanki will be moderating the 'A Marketers guide to the triumphs and pitfalls of digital viewability measurement' session at 11am on Wednesday and we look forward to seeing you there. Given digital is going to be a hot topic of discussion during many of the sessions, we thought it would be a timely to give an updated snapshot of where the industry is in Australia right now. Download this handy Preparation Pack of topline stats so you are armed with the latest information. DOWNLOAD THE PACK | | | Australian Online Landscape Review - April
Last month (May 2017) the Productivity Commission's Final Report into Data Availability and Use was released by the Federal Government. In just under 100 pages, the Commission proposed a complete overhaul of the data management system in Australia. The report signifies a substantial evolution in the broader approach to data in Australia. This update is a brief 7-page summary of the headline challenges and opportunities that lie ahead.
DOWNLOAD THE UPDATE | | | Australian Online Landscape Review - April
The digital landscape in April 2017 saw Australians spend 65 hours surfing online across over 224 sessions per person, with 20,072,000 people actively surfing online. In April there were over half a billion sessions on 14 million smart phones, and 300 million session across 18 million desktop devices.
DOWNLOAD THE REPORT AND INFOGRAPHIC | | | Digital Data Best Practice Handbook
Data is now so ubiquitous that it can often be overwhelming when looking to incorporate a strategy around data and how to go about it. This handbook is for publishers, agencies and marketers which provides an introduction and assessment of the benefits of first, second and third party digital data for businesses.
LEARN MORE | | | IAB Digital Ad Ops Conference - June 21 The half-day IAB Ad Ops Conference in Melbourne on June 21 will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective. The event will feature: IAB Technical Consultant Jonas Jaanimagi; Jon Moffat, Director, Digital Advertising Ops, Fairfax Media; Tim Whitfield, Director, Technical Ops, GroupM, and many more.
VIEW SPEAKERS, AGENDA & BOOK YOUR TICKETS | | | | IAB: SIMPLIFY & INSPIRE PODCAST | | The Simplify and Inspire Podcast Ep. 9: There are so many ways fans can now consume sports across different media and devices. We discuss the changing face of sports consumption with Shane Mattiske, MD of Nielsen Sport.
Ep. 10: Digital Revenue reports, the growth of digital categories and what mobile and video revenue figures mean to marketers and advertisers investing in digital - with IAB Director of Research Gai Le Roy and PwC Australia Partner Megan Brownlow.
LISTEN TO THE PODCAST ON ITUNES | | | | UPCOMING IAB COUNCIL MEETINGS - Standards and Guidelines: 8 June at 12pm-1:30pm
- Tech Council: 15 June, 10am-11am
- Video Council: 20 June, 10am-11am
- Mobile Council: 22 June, 10:30am-11:30am
- Audio Council: 27 June, 10am-11am
- Ad Effectiveness: 28 June, 10am-11am
| | | Criteo: Preparing for Digital Commerce Success Customer experience is the new battleground for retailers, driven by soaring customer expectations and an explosion in consumer choice. Learn More | | | Unruly: Parents playbook - Insights into the new "It" crowd With more than $200 billion in spending potential, the power to influence the next generation of spenders, and a need to buy an increased assortment of goods and services, parents are one of the most influential demographics to target. Learn More | | | Happy to March to the Beat of a Different Drum In an era where we hear a lot about skills shortage in the digital industry, seeing evidence of an industry that is engaged with a variety of different media choices is quite encouraging. Read More ...
(By Gai Le Roy | IAB Australia) | | | Sports: Streaming, screen time & consumer habits
Excerpts of the presentation by Clive Dickens, Chief Digital Officer at Seven West Media, from the recent IAB Sports in Digital Media Seminar.
Read More ...
(By Christian Manie | IAB Australia) | | | | | | | |
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