| | | | Digital at 48.6% of total market in CY16 | Data Best Practice Handbook | Sports Seminar
Dear IAB Community,
If you follow us on LinkedIn you would have seen yesterday that, according to the annual CEASA Report, Digital made up 48.6% of the entire paid advertising market in Australia in CY 2016, a 6.1% increase on CY15. Mobile and Video, as components of Digital, made up 20% of the entire market. For more info on these figures, download our latest infographic and read the press release.
We also recently released our Digital Data Best Practice Handbook. Produced by the IAB Technology Council, it provides a broad and actionable summary of how to best handle the myriad data of modern business and what to investigate when considering technology partners.
We are holding our inaugural IAB Sports in Digital Media Seminar on Tuesday, May 16. This morning Seminar will focus on changes in how audiences watch sports and what media companies are doing to adapt. Featured speakers include: Shane Mattiske, MD AUS/NZ Nielsen Sport; Clive Dickens, Chief Digital Officer, Seven West Media; and Sam Brennan, Director of Sales - Sport, Nine Entertainment Co. IAB Members receive two free tickets and discounts for additional tickets.
Finally, just a reminder for our members that you have exclusive access to the US IAB Tech Lab ad blocking detection script, enabling you the opportunity to see and engage with visitors to their sites who have ad blockers turned on.
Vijay Solanki
CEO, IAB Australia | | | LATEST RESEARCH & RESOURCES | | Entire Paid Ad Market Infographic Digital's share of the entire paid Australian advertising market was 48.6% in CY16, up 6.1% on CY15. Mobile and Video combined made up 20% of the entire market, just shy of FTA TV and greater than Newspapers, Magazines and Radio combined. DOWNLOAD THE INFOGRAPHIC | | | Digital Data Best Practice Handbook
Data is now so ubiquitous that it can often be overwhelming when looking to incorporate a strategy around data and how to go about it. This handbook is for publishers, agencies and marketers which provides an introduction and assessment of the benefits of first, second and third party digital data for businesses.
LEARN MORE | | | Mobile Location Data Handbook
The Mobile Location Data Handbook has been written by some of our subject-matter-expert members to act as both an introduction and a supportive practical guide to start considering and utilising mobile location data.
DOWNLOAD THE REPORT & INFOGRAPHIC | | | Sports in Digital Media Seminar Join us on May 16 for our very first IAB Sports in Digital Media Seminar. Key focus for the day will be to showcase the shift in audience patterns and the changing nature of sports media consumption, how marketers make the most of changing sports content consumption and what does success ultimately look like for the networks? IAB Members receive 2 free tickets and pay $100 per ticket beyond that. Non IAB members pay $150 per ticket.
VIEW SPEAKERS, AGENDA & BOOK YOUR TICKETS | | | | IAB: SIMPLIFY & INSPIRE PODCAST | | The Simplify and Inspire Podcast This month we spoke to Dom Gambino from Near about location-based data and the recent Mobile Council Location Data Handbook in Episode 7. Then in Episode 8 we spoke to Andrew Bloom, SVP International Sales and Development at Sizmek, about how best to use creative assets in a programmatic environment with Dynamic Creative Optimisation.
LISTEN TO THE PODCAST | | | COUNCIL MEMBER OF THE MONTH Cat Prestipino loves the technology aspects of marketing (when we spoke to her in our podcast a couple months back she told us how she taught herself to code when she was a blogger). Aside from her role as AdRoll's JPAC Marketing Director, she is a driving force on IAB's Technology Council. We are glad she isn't on the red carpet accepting awards. Read more about Cat and the Tech Council here. | | | | UPCOMING IAB COUNCIL MEETINGS - 4 May, 10am-12pm – Measurement Council
- 2 May, 10am-11am – Affiliate Working Group
- 9 May, 10am-11am – Video Advertising Council
- 11 May, 12pm-1:30pm – Standards and Guidelines Council
- 18 May, 10am-11am - Technology Council
- 25 May, 10:30am-11:30am – Mobile Advertising Council
- 30 May, 10am-11am – Audio Council
| | | AdRoll: How to Take Advantage of Native Advertising Native advertising is on its way to dominating the market. So we wanted to know more. How do marketers think of native ads? Learn More | | | Ooyala: Holistic - Future of Data-driven Video Ad Revenues As audience viewing preferences continue to shift towards watching video anytime and anywhere, and platforms and devices continue to multiply, the media industry is seeing video advertising evolve into a more robust format Learn More | | | Reflecting on Digital Like all the important things in life, there is always a time to look back at the past. History always teaches us a lot about people, development and the future, and digital history is no different. Read More ...
(By Vijay Solanki | IAB Australia) | | | Simple Small Steps with Big Data
For many digital businesses these days it's incredibly hard to cut through all the associated noise and know where to start with all the endless structured and unstructured data that's being generated literally everywhere.
Read More ...
(By Jonas Jaanimagi | IAB Australia) | | | | | | | |
No comments:
Post a Comment