| | | | Brand Safety | Location Data Handbook | CY 16 Ad Spend Report
Dear IAB Community,
This week we have launched our "Mobile Location Data Handbook" as a handy resource to simplify location data, help you understand all aspects of this important field and inspire the industry to make the most of this digital magic. Produced by the IAB Mobile Advertising Council, it breaks down mobile location into easy to understand segments, including a section on the questions you should be asking potential partners before employing location data in your campaigns.
Last month we released the latest IAB/PwC Online Advertising Expenditure Report, which covers the full 2016 calendar year. As you have probably heard, online ad spend reached $7.4 billion, a 23% increase on CY15. 2016 posted the largest growth seen in Display, buoyed by strong gains in video and mobile advertising.
Brand Safety is obviously a hot topic, and we have some recent articles (one on the responsibility to get your hands dirty and another on ways to improve brand safety in a programmatic environment) to help you understand what can be done. Also, check out a recent segment on Sky News on Brand Safety.
The Simplify and Inspire Movement.
Vijay Solanki
CEO, IAB Australia | | | LATEST RESEARCH & RESOURCES | | Mobile Location Data Handbook
The Mobile Location Data Handbook has been written by some of our subject-matter-expert members to act as both an introduction and a supportive practical guide to start considering and utilising mobile location data.
DOWNLOAD THE REPORT & INFOGRAPHIC | | | 2016 Online Ad Spend Report Underpinned by solid growth across Display, Search and Classifieds, online advertising expenditure has grown to $7.4 billion in calendar year 2016, a 23 percent gain on expenditure in CY15. DOWNLOAD THE REPORT (MEMBERS ONLY) | | | Online Landscape Report - Feb. 2017
The February 2017 edition of the Nielsen Digital Landscape is now available. The digital landscape in Feb. saw Australians spend 65 hours surfing online across over 223 sessions per person.
LEARN MORE | | | | IAB: SIMPLIFY & INSPIRE PODCAST | | The Simplify and Inspire Podcast We sat down with some of the top minds in Programmatic Advertising to get their thoughts on programmatic, what it really means and actually looks like in a business, where it's at and where it's going. We also discuss their own personal journeys through a myriad of careers and industries to trace their different paths into the field. Included are: Tim Whitfield - GroupM; David Godfrey - The Trade Desk; Stephane de Blic - Integral Ad Science; Scott Ries - Sizmek; Cat Prespitino - AdRoll; Ben Green - Yahoo!7
LISTEN TO THE PODCAST | | | Sky News: Digital Brand Safety IAB CEO Vijay Solanki and GroupM's Chief Digital Officer John Miskelly discuss brand safety in the digital age: What is it? What does it mean to different companies? How important is quality? What is the role of Programmatic?
WATCH THE VIDEO | | | Native Advertising: Rica Bartlett from The New York Times We sat down with Rica Bartlett from The New York Times at the Google Native Advertising Summit to discuss what native means, what the NYT is doing in the space, and the advantages of Native going forward.
WATCH THE VIDEO | | | COUNCIL MEMBER OF THE MONTH Rick Knott is Regional Director, APAC at Celtra, and our Council Member of the Month due to all the hard work he has put in with the Mobile Advertising Council. Read about Rick, the hard-working Council and their considerable output here. | | | | UPCOMING IAB COUNCIL MEETINGS - Measurement Council: 6 April, 10am-12pm
- Video Advertising Council: 11 April, 10am-11am
- Standards and Guidelines Council: 12 April, 12pm-1:30pm
- Technology Council: 20 April, 10am-11am
- Mobile Advertising Council: 27 April, 10:30am-11:30am
- Audio Advertising Council: 28 April, 10am-11am
| | | Criteo: CPG & Grocery trend report There are no more valuable ecommerce carts than those devoted to grocery. Unlike every other category, grocery has no true seasonality of purchase. Learn More | | | Ooyala: Global Video Index - Q4, 2016 Mobile video — in one form or another — will continue to grow as younger users who have been tethered to their mobile devices since birth continue to play a larger role in the ecosystem Learn More | | | Spend some time on the digital 'shop-floor' & get your hands dirty Over the last couple of decades, many MDs and CEOs have made sure they spend time on the shop floor. Many have created initiatives that ensure board rooms and management teams get real with customers and understand the business at the coal-face. Read More ...
(By Vijay Solanki | IAB Australia) | | | Four ways to improve brand safety in a programmatic environment
Programmatic is an environment that is dynamic and is constantly evolving. And it's heralding in an era where advertisers put more emphasis on reaching a demographic or a targeted audience, regardless of the site in which the audience is visiting.
Read More ...
(By Kamani Krishnan | IAB Australia)
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