| | | | Device Trends Report | Podcasting | IVT Benchmarks
Dear IAB Community,
This month we have announced our new mission to "Simplify and Inspire". Digital has grown but it's become more complex. We need to make it easier if we are to grow. Hopefully you have seen the launch of our mission, strategy, plans and team.
Simplify and Inspire was our theme at Programmatic Summit 2017, and it was warmly welcomed by the industry. As IAB Chair Nicole Sheffield said in closing the event: "There's nothing smart about someone not understanding what you're saying..."
In that vein, we are now podcasting, and have recently produced an excellent series of six short Programmatic Podcasts as part of our "Simplify and Inspire Podcast", interviewing some of the key industry players, discovering their surprising personal journeys into the field, breaking down exactly what programmatic is and what success looks like. Also, be sure to check out our three-part show from our Digital Audio Event, featuring the brightest minds in digital audio talking about the state of digital audio in Australia.
We recently have released the latest Device Ownership and Trends report. This report is exclusive to IAB Australia Members, and part of the continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.
And stay tuned for the for the latest Online Advertising Expenditure Report from IAB/PwC in the coming week, which reveals that the CY16 ad spend was $7.4 billion.
Part of the IAB's new focus is to champion robust data on key topics like Viewability, Invalid Traffic (IVT) and Ad Blocking. Last week we announced the first Australian IVT benchmark metrics, working with Integral Ad Science, comScore, Moat and PwC.
We all have a part to play in delivering more Simplification and Inspiration. Please play your part: It helps us grow trust.
The Simplify and Inspire Movement.
Vijay Solanki
CEO, IAB Australia | | | IAB: SIMPLIFY & INSPIRE PODCAST | | The Programmatic Series We sat down with some of the top minds in Programmatic Advertising to get their thoughts on programmatic, what it really means and actually looks like in a business, where it's at and where it's going. We also discuss their own personal journeys through a myriad of careers and industries to trace their different paths into the field. Included are: Tim Whitfield - GroupM; David Godfrey - The Trade Desk; Stephane de Blic - Integral Ad Science; Scott Ries - Sizmek; Cat Prespitino - AdRoll; Ben Green - Yahoo!7
LISTEN TO THE PODCAST | | | Digital Audio On the 8th February the IAB and some of the key players in Digital Audio, gathered at PwC Sydney for a presentation and discussions around the results of The IAB "Audio Advertising: State of the Nation" trade survey. In conjunction with Whooshkaa, the IAB has produced three podcasts from the event, giving an overview of the report and digital audio in Australia and featuring a great panel discussion with the Industry leaders.
LISTEN TO THE PODCAST | | | | LATEST RESEARCH & RESOURCES | | Device Ownership and Trends As part of IAB Australia's role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population. This report is exclusive to IAB Members. DOWNLOAD THE REPORT | | | Online Landscape Report - Jan. 2017
The Nov. 2016 edition of the Nielsen Digital Landscape is now available. The digital landscape in November 2016 saw Australians spend 72 hours surfing online across over 238 sessions per person.
LEARN MORE | | | Digital Audio Advertising
IAB Australia's "Digital Audio Advertising: State of the Nation Report" provides a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.
DOWNLOAD THE REPORT & INFOGRAPHIC | | | 
ad:tech Sydney
14-15 March | Sydney
ad:tech Sydney is a two-day conference & exhibition that has been constantly evolving since arriving in Australia in 2007. IAB Members receive 20% off tickets. Email us for the code.
BOOK NOW | | 
SQUARED ONLINE
Weekday Evenings | Online - ANZ
Squared Online is the award-winning global digital marketing leadership qualification developed with Google. Squared Online is now available in AEST.
BOOK NOW | | | COUNCIL MEMBER OF THE MONTH Andrea Ingham is Director of Sales, ANZ at Spotify, an expert on all things audio and our Council Member of the Month for March. She loves digital audio and audio streaming - so much so, she can't imagine doing anything else. Read more about Andrea and the work of the Audio Council here. | | | | UPCOMING IAB COUNCIL MEETINGS - Standards and Guidelines – 9 March, 12pm-1:30pm
- Video – 14 March, 10am-11am
- Technology - 16 March, 10am-11am
- Mobile – 23 March, 10:30am-11:30am
- Audio – 28 March, 10am-11am
- Measurement – 6 April, 10am-12pm
| | | Signal: How Digital Marketing Will Change in 2017
In 2017, marketers will be hit with the full force of technology disruption. See all 8 of Signal's 2017 predictions and recommendations in this report.
Learn More | | | AdRoll: State of Performance Marketing APAC 2017 A closer look at how to approach retargeting, programmatic advertising and performance marketing. Learn More | | | Criteo: The State of Cross-Device Commerce
This report on trends in U.S. and international shoppers' cross-device habits—using data from 3,300 online retail businesses worldwide, encompassing over 1.7 billion annual transactions and $720 billion in sales—is designed to help you get ahead in this rapidly changing and competitive reality. Learn More | | | Key Factors in Successful Programmatic During the recent Programmatic Summit 2017, we asked a few of the attendees to give us their thoughts on what is a key factor in a successful programmatic campaign ... and they all make great points.
Watch the Video ...
(By Christian Manie | IAB Australia) | | | Programmatic in Australia is abound with challenges and opportunity
Programmatic Summit 2017 was an opportunity for the industry to come together to exposure its weaknesses but also highlight its strengths.
Read More ...
(By Matthew Sheppard | Navigate Digital)
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