| | | | Digital Audio | Programmatic Summit 2017 | IAB Survey
Dear IAB Community,
2017 will be a year of evolution for us, so we ask that you please take a two-minute survey to give feedback on your IAB. Servicing our community is key to our purpose and your participation in this survey will help us measure how we are doing. As a thank you for your time, respondents will be entered into a draw for two tickets to Programmatic Summit 2017. Take the survey here. You are the IAB. Have your say.
Our first event of the year, the "Digital Audio Advertising: State of the Nation" presentation, was a sold-out success, with the industry coming to hear the latest research on digital audio in Australia. Download the report and the accompanying infographic here.
February has us welcoming two valuable new team members to the IAB. Kamani Krishnan brings 10 years' experience in government relations, legal advice and policy expertise to her role as Director of Regulatory Affairs. And as an Executive Consultant we have Jonas Jaanimagi, who will be spearheading special projects and providing support for the IAB Technology Council and working groups.
Programmatic Summit 2017 is getting closer. Make sure you are in Sydney on March 2nd for a full day of learning and discussion with the best in the industry. Presented by Ashton Media and curated by the IAB, the Summit agenda is built to deliver the latest thoughts on programmatic and help you simplify, unpack and understand what it means to you and your business. IAB Members receive a 15% discount on individual tickets, so book now.
It's your IAB. Get involved.
Vijay Solanki
CEO, IAB Australia | | | LATEST RESEARCH & RESOURCES | | Digital Audio Advertising IAB's "Digital Audio Advertising: State of the Nation" study is an Australian first, bringing together players that offer a range of broadcast and streaming offerings, to help understand the current audio advertising buying market. Key topics of the study in relation to audio advertising include: Experience in audio advertising, reasons for using different forms of audio advertising, pros and cons, satisfaction levels, and cost effectiveness.
LEARN MORE | | | Online Landscape Report - Dec. 2016
The Nov. 2016 edition of the Nielsen Digital Landscape is now available. The digital landscape in November 2016 saw Australians spend 69 hours surfing online across over 236 sessions per person.
LEARN MORE | | | IAB Viewability Whitepaper IAB Australia announced the viewability taskforce in October 2016 and aligned with the IAB U.S. viewability measures which were announced in 2014 and have since been refined and extended to cover video, mobile web and mobile in-app. This documents is a discussion paper developed by the IAB Australia Viewability Taskforce on the topic of Viewability and we welcome any comments/feedback. DOWNLOAD THE WHITEPAPER | | | 
Programmatic Summit 2017
2 March | Sydney
Join sharpest minds in the industry at the Programmatic Summit 2017, ANZ's only dedicated programmatic advertising conference, presented by Ashton Media and curated by the IAB. (IAB members receive a 15% discount.)
BOOK NOW | | 
SQUARED ONLINE
Weekday Evenings | Online - ANZ
Squared Online is the award-winning global digital marketing leadership qualification developed with Google. Squared Online is now available in AEST.
BOOK NOW | | | COUNCIL MEMBER OF THE MONTH Richard Wolstenholme is Head of Brand Advertising, Google AUNZ and a driving force on the IAB Video Council. Learn more about Richard, the IAB Video Council and its interesting upcoming projects here. | | | | UPCOMING IAB COUNCIL MEETINGS - Standards and Guidelines - 9 Feb, 12:00pm-1:30pm
- Video Advertising Council - 14 Feb, 10:00am-11:00am
- Technology Council - 16 Feb, 10:00am-11:00am
- Mobile Advertising Council - 23 Feb, 10:30am-11:30am
- Audio Advertising Council - 28 Feb, 10:00am-11:00am
- Measurement Council - 2 Mar, 10:00am-12-00pm
| | | AdRoll: Digital Marketer Dilemmas In this guide, you'll find firsthand accounts of the challenges digital marketers are facing today and the solutions they are using to overcome them.
Learn More | | | Criteo: Digital Commerce & Marketing Outlook 2017 After a strong 2016, Criteo predicts that digital commerce will expand and evolve faster than ever in the coming year. Look for significant shifts in the digital commerce and marketing landscape — and let this report be your guide.
Learn More | | | Progression of Australian Digital Measurement Australia has always been a progressive market in terms of digital audience measurement usually being the first or second market to introduce new market-level initiatives ...
Read More ...
(By Gai Le Roy | IAB Australia) | | | Interview with Rakuten Marketing MD Anthony Capano
IAB Members Navigate Digital continue their short-form interview series with Anthony Capano, MD of Rakuten Marketing, who are a global affiliate network, retargeting platform and attribution solution company.
Read More ...
(By Matthew Sheppard | Navigate Digital)
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