| | | | Viewability Whitepaper | Programmatic Summit 17 | Flash to HTML5
Dear IAB Community,
Welcome to 2017. It's going to be a great year, and the IAB will continue to make sure the industry gets the most from the next phase of digital advertising's evolution. And we have some excellent and exclusive resources for our members to get the ball rolling.
The IAB Video Council has created a guide to help you transition from Flash to HTML5, and a slide deck to help you explain this transition to your team. We also have a new quarterly Device Ownership and Trends Report as part of our ongoing commitment to independent digital measurement.
In October of 2016 we convened the IAB Viewability Taskforce with the purpose of producing an Australian Viewability Whitepaper. This is a discussion document at present (think of it as an agile, iterative and data-driven paper), so be sure to download it for review and send us any comments or feedback you might have.
Finally, be sure to reserve your seats for Programmatic Summit 2017, presented Ashton Media and curated by the IAB, on 2nd March in Sydney, featuring keynote speaker Julie Keshmiry, Intel's Global Media Director. This year we want to simplify the key topics as the programmatic community continues to grow. This is always a sold-out event, so get in early to avoid missing out.
You are the IAB. Get Involved.
Vijay Solanki
CEO, IAB Australia | | | LATEST RESEARCH & RESOURCES | | Flash to HTML5 All major browsers are transitioning away from the use of Flash, and have introduced progressively greater restrictions in the shift to HTML5. The IAB Video Council has produced a handy slide deck to help you run your team through the transition and a more in-depth document that explains the effect of the changes.
LEARN MORE | | | Australian Device Ownership and Trends As part of IAB Australia's role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.
LEARN MORE | | | IAB Viewability Whitepaper IAB Australia announced the viewability taskforce in October 2016 and aligned with the IAB U.S. viewability measures which were announced in 2014 and have since been refined and extended to cover video, mobile web and mobile in-app. This documents is a discussion paper developed by the IAB Australia Viewability Taskforce on the topic of Viewability and we welcome any comments/feedback. DOWNLOAD THE WHITEPAPER | | | Online Landscape Report - Nov. 2016
The Nov. 2016 edition of the Nielsen Digital Landscape is now available.The digital landscape in November 2016 saw Australians spend 72 hours surfing online across over 239 sessions per person.
LEARN MORE | | | 
Programmatic Summit 2017
2 March | Sydney
Join sharpest minds in the industry at the Programmatic Summit 2017, ANZ's only dedicated programmatic advertising conference, presented by Ashton Media and curated by the IAB. (IAB members receive a 15% discount.)
BOOK NOW | | 
SQUARED ONLINE
Weekday Evenings | Online - ANZ
Squared Online is the award-winning global digital marketing leadership qualification developed with Google. Squared Online is now available in AEST.
BOOK NOW | | | COUNCIL MEMBER OF THE MONTH Justin Orchard is Head of Sales Operations at Yahoo7 and a hard-working legend on our Standards and Guidelines Council. He loves being able to dive into tech and figure it out, and as such, has been a driving force in the collaboration of the S&G and Video councils on the recent VAST 4.0 documentation. He loves all things tech, and is a bit of wine connoisseur too. Learn more about Justin here. | | | | UPCOMING IAB COUNCIL MEETINGS - Audio Council - 31 Jan, 10am-11am
- Measurement Council - 2 Feb, 10am-12pm
- Standards and Guidelines - 9 Feb, 12pm-1:30pm
- Video Advertising Council - 14 Feb, 10am-11am
- Mobile Advertising Council - 23 Feb, 10:30am-11:30am
| | | Near: Internet Usage Statistics for Mobile Carriers This study will give an in-depth insight about the Internet Usage Statistics for Mobile Carriers. With the help of these insights mobile carriers can also easily know more about its competitors and thus make an informed decision about their business and marketing strategies. Learn More | | | Ooyala: State of the Broadcast Industry 2017 OTT video, which started as a vexing outlier, has not only been welcomed into the industry fold but is now driving mainstream broadcast strategies. Its hold on cord avoiders and its radical influence on technology, programming and advertising shifts is certain and can no longer be ignored.
Learn More | | | Three Data Trends that will define 2017 The emergence of data converging platforms; increased adoption of artificial intelligence; uncomplicating data/solution by design … Three data trends to watch in 2017. Read More ... (By Anil Mathews | Near) | | | The new voice in town: A week with Alexa
Our new Echo was greeted with whoops of delight, knowing that our music experience and a few other home activities were going to change significantly.
Read More ...
(By Vijay Solanki | IAB Australia)
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