| IAB Exclusive Presentation: "Digital Audio Advertising: State of Nation" Trade Study Audio is everywhere. It's in our pockets all day, with us in the car, on the train and while we exercise. It's the soundtrack for our lives, deeply personal, and offers a connection where other mediums can struggle – all without a screen. Join IAB Australia and our expert members from the nation's leading Digital Audio companies on the 8th February for presentations and discussions around the results of The IAB "Audio Advertising: State of the Nation" trade survey. The survey, supported and produced by ARN, Eardrum, Nova Entertainment, Pandora, SCA and Spotify, in conjunction with Hoop Group, reviews how agencies and marketers currently are using different forms of audio advertising including broadcast radio, DAB+, streaming digital audio and podcasts and delves into their plans for 2017. In addition to discussions around the survey findings, we also have a key presentation on creative opportunities for brands within Digital Audio space presented by Eardrum, followed by a panel session on the opportunities and challenges for the digital audio advertising sector in 2017. Full agenda and speakers can be viewed here. |
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