| | | | Q3 Ad Spend | Ad Blocking Study | Podcast Guidelines
Dear IAB Community,
An exciting month for digital caps another great year for the industry and the IAB is pushing right through to the finish line.
November saw us release the most recent IAB/PwC Online Advertising Expenditure Report which shows the digital spend at $1.88 billion in Q3 2016, a 20.3% gain over Q3 2015. Screens are leading the way and brands are looking to digital video for uplift, with FMCG alone making up 23.5% of the video spend. This is testament to the market's belief in digital's ability to deliver personalized, immersive and measurable outcomes. (On that note, the IAB/PwC report is an important collaborative industry project to provide the market with accurate ad spend data. All IAB members who sell advertising are strongly encouraged to contribute data to this report to ensure that all sectors of the market are reported in a comprehensive and accurate manner. Please contact the IAB for more details.)
We published the much anticipated Ad Blocking study which told us that while 27% on Australians are using ad blocking tech on one device, the most common reason they are doing so is a fear of viruses. And following the Ad Blocking study, the IAB Audio Council released the Australian Podcast Ad Metrics Guidelines, which aim to improve standards and increase buyer confidence by standardising how we measure the ads listeners hear.
But we are not done yet: We will continue to champion digital advertising right up to the New Year and into 2017, with more research and guidelines to come.
From all of us here at the IAB, we wish you all a very Merry Christmas and a Happy New Year full of amazing new digital experiences.
You are the IAB. Get Involved.
Vijay Solanki
CEO, IAB Australia | | | LATEST RESEARCH & RESOURCES | | Q3 Online Advertising Expenditure Report Total online advertising spend continues to grow, reaching just over $1.88 billion for the three months ending 30 September 2016 according to the latest PwC/IAB Online Advertising Expenditure Report. The industry growth represents a 3.7 percent gain on last quarter and a 20.3 percent gain over Q3 2015.
LEARN MORE | | | IAB Australia Ad Blocking Study The latest IAB Ad Blocking study shows almost 30% of Australian consumers are now using ad blocking technology on one of their devices and that a fear of viruses and malware is the most common reason for installing the software (20% of respondents), but 16% of respondents reported that they had installed the ad blocker because they felt there were too many ads on sites.
LEARN MORE | | | 2016 Podcasting Guidelines The goal of the guidelines is to improve standards and increase buyer confidence by standardising how we measure the ads listeners hear, on and offline, providing advertisers a closer parity to data extrapolated on other mediums. DOWNLOAD THE GUIDELINES | | | Online Landscape Report - Oct. 2016
The Oct. 2016 edition of the Nielsen Digital Landscape is now available. The digital landscape in September 2016 saw Australians spend 67 hours surfing online across over 226 sessions per person.
READ MORE & DOWNLOAD THE PDF REPORT | | | 
REAL-TIME ADVERTISING ACADEMY
Online | Global
The Real-time Advertising (RTA) Academy is an educational program for marketers to gain key skills to keep apace in a rapidly evolving digital advertising industry.
BOOK NOW | | 
SQUARED ONLINE
Weekday Evenings | Online - ANZ
Squared Online is the award-winning global digital marketing leadership qualification developed with Google. Squared Online is now available in AEST.
BOOK NOW | | | COUNCIL MEMBER OF THE MONTH Irene McMonnies is Corporate Counsel at Nine Network Australia and a member of IAB Australia's Regulatory Affairs Council. Learn a little more about Irene and her work with the council to develop and advocate policy positions in the interests of the digital advertising industry here. | | | | UPCOMING IAB COUNCIL MEETINGS - Viewability Taskforce - 9 Dec.
- Video Council – 13 Dec.
- Standards & Guidelines – 15 Dec.
- Technology Council – 16 Nov.
| | | Carsales.com: The Power Of Context: How advertising within relevant context helps to build brand equity Carsales.com Limited examines and compares the campaign performance of automotive advertisers to better understand the effect that relevant context has on brand equity.
Learn More | | | AdRoll: Full Funnel Marketing Strategies The funnel is a well-understood marketing concept that is usually split into three stages — each of which presents marketers with a unique set of challenges.
Learn More | | | Ad Blocking: Where to Next? The Publisher Perspective Australian publishers have largely made assumptions as to why ad blockers are being used in our market, relying on international studies to help inform our view. Read More ...
(By Jade McDade) | | | Attribution: Let's see how far we've come
This year's results definitely show a clear trend that marketers want to know more about what is happening with their digital campaigns. Read More ...
(By Cat Prestipino | AdRoll)
| | | | | | | |
No comments:
Post a Comment