| | | | Digital's Market Share on Rise | Viewability | New Creative Guidelines
Dear IAB Community,
It has been another busy month at IAB Australia, with numerous reports and research studies completed and more underway. IAB has established a Viewability Taskforce, which presently is working on a whitepaper to be released this month, and they intend to look into a broader range of ad-effectiveness measures in the near future.
In late October we published the most recent total figures for the entire Australian advertising market showing digital at 48.4% for 1H 2016, putting the industry in a strong position to be half the market this calendar year. Screens are setting the pace, with 73% dollars in the market going to digital, free-to-air and subscription TV.
IAB also published new HTML5 compatible creative guidelines for mobile and display advertising. With updated file size limits and guidance across a range of factors, these refreshed guidelines will help in the building of immersive experiences utilising HTML5 technology.
Also this past month, the IAB Affiliate Marketing Working Group published the Affiliate Marketing Handbook, the first industry handbook for the local market. This great resource is the first effort of the group, with more to come.
It's Your IAB. Get Involved.
Vijay Solanki
CEO, IAB Australia
| | | LATEST RESEARCH & RESOURCES | | Total Australian Market Ad Expenditure In October the Commercial Economic Advisory of Australia released the results for the first half of CY2016, showing a robust Australian advertising market worth $7.3B. The digital share of the market increased from 41.3% in January-June 2015 to 48.4% for the same period in 2016 - indicating that digital is on track for close to a 50% market share for the complete calendar year.
LEARN MORE | | | 2016 Affiliate Marketing Handbook It IAB Australia's Affiliate Marketing Working Group has published the first handbook for the Australian market. It outlines the basic mechanisms of the practice, the different types of Affiliates, the key players in the local markets, the role of content and how to capitalise on mobile and other technologies. DOWNLOAD THE HANDBOOK | | | Mobile & Display Creative Guidelines Updated For HTML5 The IAB Australia Display Creative and Mobile Creative Guidelines have been updated to fully embrace HTML5 technology as the new standard for ad creative. DOWNLOAD THE GUIDELINES | | | Australian Online Landscape - Sept. 2016 The August 2016 edition of the Nielsen Digital Landscape is now available. The digital landscape in September 2016 saw Australians spend 61 hours surfing online across over 218 sessions per person. READ MORE & DOWNLOAD THE PDF REPORT | | | VAST 4.0 - Public Comments Open The VAST 4.0 documentation covers in-depth all the aspects of the delivery mechanism for digital video. The document has undergone analysis by the IAB Australia's Technology Council and the VAST 4.0 Working Group consisting of IAB Australia Member companies. IAB Australia is inviting Public Comment. LEARN MORE | | | 
REAL-TIME ADVERTISING ACADEMY
Online | Global
The Real-time Advertising (RTA) Academy is an educational program for marketers to gain key skills to keep apace in a rapidly evolving digital advertising industry.
BOOK NOW | | 
CREATIVE SHOWCASE - Luncheon for Round 11.2
22 Nov. | Sydney
Join us for free lunch and digital creative inspiration feom some of Australia's best creatives on 22 November as we reveal the winners of the latest round of Creative Showcase competition. Tickets are free.
MORE INFO | | | COUNCIL MEMBER OF THE MONTH Ayaan Mohamud is Marketing Team Lead for the APAC region at Sizmek and an all-round star on the IAB Technology Council. She gives us a quick rundown of the important work the council is doing to inform and educate the market. Learn more about the council, Ayaan and her passion for photography and travel here. | | | | UPCOMING IAB COUNCIL MEETINGS - Mobile Council – 24 Nov.
- Audio Council – 29 Nov.
- Technology Council - 30 Nov.
- Measurement Council – 1 Dec.
- Regulatory Council – 6 Dec.
- Standards & Guidelines – 8 Dec.
- Video Council – 13 Dec.
| | | Building a Business Case for Attribution Building a Business Case for Attribution is a comprehensive guide has been designed to help marketers consider three of the issues faced when getting started with attribution. Learn More. | | | Celtra: Q2 Industry Vertical Reports Download all the Q2 Industry Vertical reports from Celtra. Included are Automotive, Retail, Finance, Travel and more, including the Q2 Digital Display Advertising Quarterly Report. Learn More. | | | The Ooyala Q2 Global Video Index Worldwide, the streaming industry is seeing phenomenal growth, both in the number of subscribers and in the number of services that are rolling out. Learn More. | | | Digital hits 48.4% with screens dominating market The market is really becoming dominated by screens with nearly three quarters of the dollars in the market going to either digital or TV (FTA and subscription). Read More ...
(By Gai Le Roy | IAB Australia) | | | Mobile Commerce: Lessons for Brands and Retailers
The recent IAB Mobile Commerce study highlights a number of key trends. Firstly, that for those already using mobiles to access the internet, 75% have also used their phone to buy something. Read More ...
(By Ciaran Norris )
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