| | | | New Ad Units | VAST 4.0 | Digital Audio Survey | MIXX Awards
Dear IAB Community,
It has been an enlightening and inspiring couple of weeks on the road. I attended the IAB MIXX Conference and Awards in NYC, then touched down in London and met with the IAB U.K. First and foremost, congrats to the amazing creatives who showed the world what Australians can do at the MIXX Awards. Clemenger BBDO Melbourne took a staggering four Golds and two Silvers for their campaigns for Mars and Bonds, and Leo Burnett Melbourne took a Silver in the prestigious Public Service Category for the amazing "Reword" campaign.
We have recently unveiled a New Standard Ad Unit Portfolio and, in conjunction with IAB's around the globe, are soliciting public comments on the proposed formats. Have a look at the document and email us your comments.
Also this month, the IAB Audio Council is conducting the 2016 Audio Advertising Industry Survey. It's a short 5-odd minute survey, and your opinions and experience will greatly help your industry trade body identify the priorities for the Audio Council in the coming year.
Topping off a busy month, we also have unveiled VAST 4.0 for Australia and are inviting public comment. Visit the site and have your say on this important document. We also released the 2016 Digital Video In-Stream Ad Format Guidelines, and they can be found along with the VAST documentation.
Remember: It's Your IAB. Get Involved.
Vijay Solanki
CEO, IAB Australia | | | LATEST RESEARCH & RESOURCES | | Global Mobile Commerce Report With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common. This aims to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study.
DOWNLOAD THE REPORT | | | 2016 IAB Audio Industry Survey Help us better understand the Australian Advertising Industry by sharing your experiences and opinions. We are gathering a broad view of opinions about both broadcast radio and online/streaming radio services to prioritise training opportunities and advocacy to support the audio industry.
TAKE THE SURVEY | | | IAB New Standard Ad Unit Portfolio The IAB in the US has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising. IAB Australia has agreed on a consultation period with IAB US (and other IABs around the globe) and is inviting Public Comment on the IAB New Standard Ad Unit Portfolio.
DOWNLOAD THE PORTFOLIO | | | VAST 4.0 - Public Comments Open The VAST 4.0 documentation covers in-depth all aspects of the delivery mechanism for digital video. The document has undergone analysis by the IAB Australia's Technology Council and the VAST 4.0 Working Group consisting of IAB Australia Member companies. IAB Australia is inviting Public Comment. LEARN MORE | | | Australian Online Landscape - August 2016 The August 2016 edition of the Nielsen Digital Landscape is now available. August saw Australians spend 68 hours surfing online across over 251 sessions per person.
READ MORE | | | 
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25 Oct. | Sydney
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BOOK NOW | | | COUNCIL MEMBER OF THE MONTH Rick Gleave is the Director of Business Development & Partnerships for Pandora ANZ and a member of the IAB Audio Council. He gives us a rundown of all the exciting work being done by council (hint: don't forget to take the Audio Advertising Industry Survey) here. | | | | UPCOMING IAB COUNCIL MEETINGS - Ad Blocking Taskforce - 10 Oct., 3pm-4pm
- Video Council - 11 Oct., 10am-11:30am
- Standards & Guidelines - 13 Oct., 12pm-1:30pm
- Regulatory Council - 18 Oct., 10am-12pm
- Technology Council - 26 Oct., 10am-11:30am
- Mobile Advertising Council - 27 Oct., 10:30am-11:30am
- Measurement Council - 3 Nov., 10am-12pm
| | | Brightcove - What makes an Outstanding Video Player? Online video viewing continues to experience dramatic growth across all platforms. But this increase in viewing is matched by an increase in consumer expectations of the viewing experience
Learn More. | | | Near - Millennials in the digital world This study gives an insight on the behavior of millennials in the digital world. It will help decision makers, especially in the Banking, Financial services and Insurance (BFSI) sector to design their specific business and marketing strategies in a more effective way. Thereby, gaining a competitive advantage by understanding millennials better. Learn More. | | | PubMatic - Quarterly Mobile Index (QMI) for Q2 2016 The Q2 2016 QMI report identifies three key trends, including the growing value of mobile app inventory and private marketplaces year-over-year as well as insights into the opportunities available from mobile-optimized experiences.
Learn More. | | | Ooyala - 25 Stories of Video Success Ooyala's 25 Stories of Video Success white paper shows how content providers large and small are winning with video all over the world. Whether using deep analytics to increase ad inventory by 30%, or boosting viewing time by 43% with smarter content recommendations, they're making the most of the comprehensive suite of tools that only Ooyala can offer. Read More | | | VAST 4.0 in Australia: What You Need to Know VAST 4.0 documents are now open for Public Comment. Find out the why and what in the blog piece, including a webinar where the experts Read More ...
(By IAB Australia) | | | Reality Check: A Peek At The Virtual Audiences Of Tomorrow
It seems the next media frontier is close at hand, and the technology could literally leave consumers even more immersed—and invested—in the content that surrounds them. Read More ...
(By Nielsen Staff | Nielsen Insights)
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