Led 3D Television Reviews

VIEW THIS EMAIL IN YOUR BROWSER

Online Ad Spend Results for FY 2016 | New Chairs Announced at Council REFRESH

Dear IAB Community,

On 23 August we hosted a gathering at PwC in Sydney to reveal the results of the Australian Online Advertising Expenditure Report for the June quarter, containing the financial year 2016 results. $6.8 billion is a big number, but the news is much bigger than that.

It's the growth of particular categories like automotive, real estate, entertainment and FMCG. I was particularly engaged by how FMCG food brands are stepping up their use of online video.

What I'm really interested in is how we demonstrate the unique benefits of digital, such as the richness of the experience (as with 360-video, AR and VR), personalisation, localization, data-driven engagement and beyond.

We also held the first IAB Council REFRESH on 1 Sept., and gathered 50 of Australia's best digital minds at AdRoll's offices to work on 2 'P's:

Purpose – the role of each council
Plan – the work being planned.

We also announced four new chairs:

Technology Council – Ben Sharp, Adroll
Video Council – Suzie Cardwell, MCN
Mobile Council – Rick Knott, Celtra
Measurement Council – Heather White, NewsCorp.

These amazing leaders join Fairfax's Jon Moffat from the Standards and Guidelines Council and Pandora's Rick Gleave on the Audio Council to drive the nation's digital agenda and move the industry forward.

I have recently completed my First 50 tour with IAB stakeholders (and now going beyond 50), and have run several digital immersion days with industry leaders.

What I really need is input from agency folk and marketers into our IAB Community Survey. You can help us shape the future IAB.

Click here to take the Survey.

Don't forget: It's your IAB. Get involved.

Vijay Solanki
CEO, IAB Australia

ceo@iabaustralia.com.au

LATEST RESEARCH & RESOURCES

Online Advertising Expenditure - FY 16

The Australian online advertising market delivered robust double-digit growth increasing $1.6 billion to reach $6.8 billion for the full financial year ending June 30th 2016, a 29.7 percent increase over the prior financial year. This represents the fastest year-on-year growth in online advertising over the last five years. Mobile grew to $1.96 billion of the total market, and Video grew to $600 million.
DOWNLOAD THE REPORT (MEMBERS ONLY)

Australian Online Landscape - July 2016

The July 2016 edition 2016 of the Nielsen Digital Landscape is now available. The digital landscape in July 2016 saw Australians spend 58 hours surfing online across over 263 sessions per person.
READ MORE

2016 IAB CommunitySurvey

To help us understand how we can better serve our members we'd like to ask you to complete this short 3-minute survey on how you rate the IAB what you would like us to be doing more of. After completing the survey, you will also get a chance to enter into a competition to win a $50 iTunes voucher.
TAKE THE SURVEY

Nickable Charts for FY 16

IAB Australia has a selection of charts and infographics for your presentations and reports. You will find new slides (designed for 16:9 Powerpoint presentations) as PNGs and PDFs for mobile and video spends for FY 16, as well as other market-share information.
NICK OUR CHARTS

COMING UP

SQUARED ONLINE
Weekday Evenings | Online - ANZ
Squared Online is the award-winning global digital marketing leadership qualification developed with Google. Squared Online is now available in AEST.
BOOK NOW

DIGITAL AD OPERATIONS CERTIFICATION
Test Window Open 1-31 Oct.
The IAB Certification Program sets the standard and is the highest industry credential; created by the industry, for the industry.
ENROLL NOW

RESET
25 Oct. | Sydney

RESET is an exciting opportunity to be inspired by leading international speakers primed to disrupt your thinking and equip you to confront your everyday challenges. Now and into the future.
BOOK NOW

IAB MIXX
26-27 Sept. | New York
The IAB US MIXX Conference, the annual kickoff of Advertising Week in New York, is the preeminent event for marketing and agency professionals, and publishers and tech firms.
BOOK NOW

IAB COUNCILS

COUNCIL MEMBER OF THE MONTH

Stewart Heys is the Head of Ad Product Strategy at Yahoo7, a member of the IAB Mobile Advertising Council and recently the Video Advertising Council. Say bonjour or hola to Stewart, and find out more about the work of the IAB Councils here.

UPCOMING IAB COUNCIL MEETINGS

Video Advertising Council - 13 Sept., 10am-11:30am
Audio Council - 27 Sept., 10am-11am
Technology Council - 28 Sept., 10am-11:30am
Mobile Advertising Council - 29 Sept., 10am-11:30am
Regulatory Council - 4 Oct., 10am-11am
Measurement Council - 6 Oct., 10am-12pm

Read more about our councils.

MEMBER UPDATES

AdRoll - The Performance Advertiser's Guide to Instagram
For the experienced Instagram advertiser, AdRoll offers some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, AdRoll will break down how to get the most out of it. Learn More.

Videology - Eradicating Bot Fraud
The problem of ad fraud is a huge and growing concern in the world of digital marketing. It is a problem affecting all stakeholders within the advertising ecosystem—advertisers, their agencies, and media companies. Download the paper.

Ooyala - Best Practices for AVOD
Ad-based video on demand can be a powerful profit center… when done right. In this new article, Ooyala's Strategic Consulting Team shares some of its best suggestions for attracting viewers, keeping them engaged and earning more with AVOD. Read More

NEW ON THE BLOG

Try Before You Market: How can marketing agencies go the extra mile in serving clients?
Are you best placed to market a business, product or service if you have not experienced or purchased it yourself? Gary Nissim from Indago Digital outlines the benefits of first-hand experience. Read More ...
(By G ary Nissim | Managing Director, Indago Digital)

IAB Conversations: Eggmobi CEO on Mobile Creativity
We talk to Eggmobi CEO and founder Nik Kontoulas about his thoughts on Mobile Creativity, where we are and where it's heading (3:50). Watch the Video ...
(By Christian Manie | Director of Content, IAB Australia)