Dear IAB Community,
Measurement is being pulled in multiple directions, with fragmented audiences, shifting signals and growing pressure to prove business impact. Our Future of Measurement initiative brings the industry together to assess how planning, delivery and outcomes are measured today, where this needs to change, and what comes next. First findings will be shared at MeasureUp 2026, with early bird tickets now available.
Join us next Tuesday for our Data and Privacy 101 webinar with Sarah Kruger. With privacy reform still unfolding, this session will focus on the fundamentals needed to build trust, reduce risk and operate confidently, followed by Q&A.
If you missed our Sydney Audio Summit, recordings are now available. Make sure you register for our next two summits, Affiliate and Video, to ensure you are keeping up to date with the latest digital advertising developments. If you buy any type of video ad inventory make sure you spend 10 minutes ensuring your company is represented in the latest Video State of the Nation research.
This week's podcast dives into sell-side decisioning with two of the smartest operators in the space, Jessica Gilby (News Australia) and Janette Higginson (Index Exchange). Plenty of practical takeaways for media owners, along with a clear view of how better inventory classification and quality flows through to agencies and brands.
Our colleagues at IAB US have recorded a session on Measurement of Creator Marketing, following the publication of As-Is Measurement Landscape in the Creator Economy. As investment in the creator economy grows, expectations on measurement increases.
A warm welcome to our latest new members; Mars, Kevel and Kick. We can't wait to have you involved in our activities. More resources from Carsales and TikTok below as well as a range of great job openings.
'Til next week
Gai
