Dear IAB Community,
For those who missed the event, we've put together a Video Summit wrap-up of the key themes, trends and asks of the industry. Against an uncertain economic backdrop, Australian video advertising is in a period of genuine strength, leading the world on programmatic CTV adoption, with shared challenges around measurement, consolidation and creator effectiveness that the industry is well placed to solve together.
Our next two events are in Melbourne. The Ad Tech and Ops Summit is just over two weeks away, with speakers from OMD, Foxtel, Lexlab, Criteo, Strike Social, Google, Shirofune and more covering holistic media planning, an intro to IAB Tech Lab's AAMP, industry transformation, workforce trends, and the latest operational tech and standards. Then our Affiliate and Partnership Marketing Summit will bring together brands, networks, publishers and agencies.
In the latest Retail Media Council perspectives article, Cam Porter from Mars United Commerce explores what comes next as retail media moves beyond the experimental phase, with measurement maturing toward proof of incrementality, self-serve becoming an operational necessity, offsite emerging as a major growth lever, and AI shifting into practical infrastructure.
On Tuesday, the Federal Government confirmed its gambling advertising reform package, commencing 1 January 2027 subject to legislation. Alongside restrictions on wagering ads during live sport, venue and uniform signage, and celebrity and influencer endorsements, a new "triple lock" rule will require age verification, account-level opt-outs, and platform-level controls so users can limit or remove gambling advertising across streaming services, websites and online platforms. IAB members can reach out directly for more information on these proposed changes.
Fuel crisis, EVs, AI, changes in discovery, a proliferation of new auto brands, it is all impacting the consumer auto buying journey and auto marketing. In the latest IAB Australia podcast we discuss these changes and what it means for brands trying to cut through.
More resources and some fabulous job opportunities below.
'Til next week,
Gai
