Dear IAB Community,
A new piece from IAB US, Building a More Competitive Commerce Media Ecosystem, looks at the next phase of commerce media and what it will take to build a more sustainable market. It highlights how growth is concentrating among major players while many networks need clearer differentiation, credible measurement and a defined role. For the Australian market, it’s a timely read, reinforcing the need for sharp strategy, strong measurement and more collaboration to support a healthy, investable ecosystem.
As part of local commerce and retail media education we have just launched a perspectives series from members of our Retail Media Council. The first piece, Why AI is Retail Media’s Next Growth Engine, has been penned by retail media legend Roger Dunn who argues that AI isn’t replacing retail media, it’s strengthening it for those who move early. As discovery shifts and retailer-owned data and environments come into focus, there’s more high-intent opportunity coming into play.
The regulatory landscape never stops moving. We have just published a quick regulatory round-up of key topics in discussion including the Children’s Online Privacy Code, gambling advertising and therapeutic goods.
Flagging a new resource from Ad Net Zero, the Guide to Industry Awards for Brilliant Climate-Active Work is a practical way to help sustainability-led work get the recognition it deserves. It brings together key award categories, examples of strong campaigns, and advice on building entries, showing impact and avoiding greenwashing.
You may have to become best friends with someone from the Affiliate and Partnership Marketing Working Group to get a ticket to the Affiliate and Partnership Marketing Summit which is officially sold out. Don’t leave it too late to register for our next events – Video Summit, Ad Tech & Ops Summit (Melb) and our Melbourne Affiliate Summit.
An updated IAB Tech Lab agentic roadmap below as well as a range of great new job opportunities.
‘Til next week,
Gai
