Dear IAB Community,
Our Tech Lead Jonas Jaanimagi has just published three approaches to video ad insertion: CSAI, SSAI and SGAI. With streaming video still one of the fastest growing investment areas, measurement gaps can become an expensive problem, and the insertion model you choose is one way that closes them. This resource breaks down client-side, server-side and the newer hybrid server-guided approach (proven at scale at the 2026 World Cup), what each means for measurement and revenue in the Australian BVOD and CTV market, plus an implementation checklist.
If you missed our Commerce and Retail Media Summits or want to revisit the content, we have now released resources as well as selected session videos. The Commerce & Retail Media State of the Nation is a great place to start to understand the market. Our Commerce & Retail Media Council also has a couple of new resources coming in the next few weeks, based on industry feedback from the research and events.
We have just announced a closed-door breakfast forum on the morning of MeasureUp for an industry discussion on aligning sell-side and buy-side on clean, structured data for MMM with Analytic Partners, Kantar and Prophet. Delegates registered for MeasureUp can apply for an invitation to this event. More speakers have been announced for the main MeasureUp conference – make sure you register soon so you are included in any of the adjacent activities.
We've launched a free AI Impact Assessment that breaks your role down task by task, shows where each one sits on the AI exposure spectrum, and gives you a plan: skills to build, training that matches. Ten minutes, open to anyone in publishers, brands, agencies and ad tech. Thanks to our AI working group for their work on this resource.
More announcements and resources below, including our new Standards and Guidelines chair, the next Debate Club details, a new Vudoo case study, research from Magnite and Ipsos, a discount code for HumAIn, and some new industry job opportunities.
‘ Til next week,
Gai
