Dear IAB Community,
In the latest IAB Australia Podcast, we look at the media investment market with Euan Macdonald (Monks) and Alfie Lagos (Lexlab). They share perspectives on shifts in the performance landscape, the growing volume of video opportunities, automation, measurement and more.
Fresh nickable charts show how the global fuel crisis is shifting Aussie behaviour from a 20% lift in EV brand audiences to fuel price sites surging 126% MoM. This member-only resource gives you practical, slide-ready insights built on Ipsos iris. Download and drop straight into your next deck.
In Data Sovereignty and Interoperability in Retail Media: A Market Reality Check, Retail Media Council member Kees de Jong looks at how retail media’s growth is running ahead of consistent measurement and data practices. The result is harder comparison and slower investment, with better standards and reporting needed to move the market forward.
Our final speakers for next week’s Video Summit have just been announced, with marketers from Magnum and PepsiCo sharing their video strategies, alongside Fabulate with examples of how creators are shaping the video mix.
A big thank you to Brad Palmer (JCDecaux) and James Lambert (WPP Media) for their outstanding two-year tenure as chairs of our DOOH Council. We’re pleased to welcome Michael Whiteside (QMS) and Jacqueline Ingram (WPP Media) as the new co-chairs. The group is working through a strong pipeline of initiatives, alongside the ever-popular Powering DOOH events.
In our latest Meet the Member, we spotlight one of our newest independent media agency members, Pivotus, sharing their journey, growth and approach to media buying and market intelligence.
More resources and a range of interesting job opportunities below.
’Til next week,
Gai
