6/26/2025

Social Search | ACCC Digital Platforms | Sonic Branding | MeasureUp Early Bird Ending | Commerce & Retail Media Speakers | MMM for Audio | Jobs

Dear IAB Community,

Our Future of Search Working Group is tackling some of the biggest questions in our industry in relation to the changing and expanding discovery process. Their latest work, Social Search: The Discovery Revolution, provides context and guidance on the growth of consumers using social media to search and discover brands and information.

The final ACCC Digital Platform Services Inquiry was released this week and it is a whopping 408 page read. We have created a short overview and next steps for IAB members.

Agencies and brands this is your last chance to sign up for a free sonic branding workshop with audio creative legend Ralph van Dijk from Eardrum. If you've nailed your visual identity, now's the time to think about how your brand sounds.

Spare EOFY coins behind the couch? Early bird ticket prices end for MeasureUp on Monday. We're currently reviewing a great batch of content submissions and will announce speakers soon. As always, it's the must-attend event for anyone serious about measurement and ad effectiveness.

Tickets are flying off the shelf for our Commerce & Retail Media Summits, today we have released more information on our content and a range of new speakers. Grab your tickets now and get to the checkout.

IAB US has just released a handy guide on Measuring Audio in Media Mix Models. Our local Ad Effectiveness Council are close to finalising a local MMM landscape study – we have lots of agencies and brands eagerly awaiting this piece of work.

As always, scroll on for fresh resources and new job openings across the industry.

'Til next week

Gai

This paper from the Future of Search Working Group explores the rise of social search, where consumers actively seek out information, reshaping how brands are found.

download the report

The agenda is now live for the upcoming Commerce & Retail Summits.

secure your seat

The Melbourne AdTech & Ops Summit is only a month away!

secure your seat

MeasureUp Early Bird ticket sales end soon! Even bigger savings are unlocked when you purchase a bundle. Ends this Monday June 30.

secure your seat

Registration is now open for Conversion Sydney 2025 — a can't-miss event happening on 19 August, uniting the brightest minds in advertising, technology, and AI for an afternoon of bold ideas, insights, and inspiration.

secure your seat

Digital Director

Digital Activation Director

Spark Foundry Australia

Director Premium Content Distribution

News Corp Australia

Digital Audio Sales Director

Nine

Senior Digital Producer

News Corp Australia

Transformation and Performance Director

OMD Australia

Investment Director

Initiative

Digital Partner

ARNMedia

Programmatic Media Lead, Large Customer Sales

Google

Associate Digital News Producer

Nine

Creative Lead MultiMedia

Are Media

IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia

6/20/2025

Case Studies | Commerce & Retail Media | Sonic Branding Workshop | Global Media Sustainability Framework | Video Summit Wrap Up | Jobs

Dear IAB Community

A quick wrap up of industry and IAB news below with many ways of keeping up to date and getting involved.

A range of new case studies have landed in our case study library including ones from Bakers Delight, Chemist Warehouse, Anytime Fitness, Grey Goose, Mars and The Collagen Co.

The first round of speakers have been announced for our Sydney and Melbourne Commerce and Retail Media Summits including Diageo, Mars, WPP Media, Epsilon, David Jones, Afterpay, Metcash, Mars United Commerce and Broadsign.

Your brand may have a visual branding style defined but do you have sonic branding? Along with Eardrum we are running a free sonic branding workshop for agencies and brands on 4^th July. Spots are limited so register quickly.

This week saw a major step forward for measuring emissions from advertising - the launch of v1.2 of the Global Media Sustainability Framework (GMSF) from Ad Net Zero. This version introduces consistent methodology for calculating greenhouse gas emissions across the six media channels.

Missed our Video Summit last week? We have you covered with a Video Summit Wrap-up.

Loads of industry job opportunities and more resources below.

'Til next week

Gai

Last week we hosted around 350 of our community to share the latest updated in digital video advertising.If you missed it, catch up on our key takeaways blog post now!

Join us in Sydney or Melbourne for the launch of the 2025 Commerce report, new retail media state of the nation findings and lots more!

Join us in Melbourne for a half-day of content around what is impacting those working across product, technical, commercial and operational perspectives.