10/23/2025

Sport & News Audience Trends | Market Investment | Transparency Standards | Jobs

Dear IAB Community,

September saw Australians flocking to sports sites for the annual festival of the boot, with more than six in ten visiting a sports site or app during the month. The latest Ipsos iris digital audience ratings highlight the top sports and news environments, along with upticks across career, gaming, health, and real estate properties.

The ad market is shifting from those extra footy dollars into a period where many marketers are kicking off key retail activity. We're currently collating data for the September Quarter Internet Advertising Revenue Report, to be released to members in mid-November, but early data shows strong video investment and continued softness for standard display. Historic reports and data sets are available for members on the IAB Australia site.

Attendees at next week's Brisbane Market Update will get the latest consumer and revenue trends, including new insights created specifically for this event. Only a handful of tickets remain for this News Australia–sponsored session, so grab one quickly if you can attend. We'll release 2026 event dates and sponsorship packages next week. As always, members receive two free tickets to most events making IAB Australia membership the most effective investment for any organisation.

If you missed Jonas Jaanimagi's programmatic transparency update last week, I highly recommend a read. You can also hear JJ discuss standards, ad tech trends, and more in the new Media Tech Talks podcast with Paul Luckett and Daevid Richards.

More resources and updates from IAB members below, including Criteo and a range of new industry job opportunities.

'Til next week

Gai

Brisbane the wait is almost over. We have an incredible line up for you and a handful of tickets left. Seems you're as excited as we are! Its not too late if you haven't got a ticket yet.

secure your seat

We have written an update on programmatic transparency standards, with a reminder of how they work together to provide buyers complete visibility into the supply chain. We've also reviewed the recently released draft MRC Digital Advertising Auction Transparency Standards and provided some detailed recommendations for both buyers and sellers.

Hosted by Daevid Richards and Paul Luckett, Media Tech Talk is a weekly video-podcast series exploring the intersection of media, technology, and innovation - through a uniquely Australian lens. Episode1 has just dropped and features IAB Australia's very own Jonas Jaanimagi.

listen now

Criteo Commerce Connect – Melbourne (28 Oct) will explore how AI-powered commerce media, data and partnerships are transforming growth, measurement and marketing strategy – helping you work smarter, not harder. Register your interest today!

Senior Digital Manager
PepsiCo

Social Director
WPP Media

Social Media Director
The Creative Store

Digital & Audience Lead

News Corp Australia

Performance Director (SEM & Social)
Havas Media Australia

Director of Strategic Planning, Streaming & Broadcast
Nine

Digital Creative Lead
Country Road

Digital Audience Lead - Melbourne

News Corp Australia

Retail Media Coordinator – Melbourne

Wesfarmers Health

Media Planner/Buyer – Full service Agency Melbourne
MAARS

Paid Media Specialist – Brisbane
Virgin Australia

Sales Executive QLD
SBS

IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia

10/16/2025

Tech Standards to Improve Performance | New Brisbane Speakers Announced | Audience Measurement Updates | Affiliate Marketing Podcast | Jobs

Dear IAB Community,

Understanding digital advertising technology standards can feel overly technical, but the financial and commercial impact is very real. Our latest explainer demystifies the IAB Tech Lab transparency standards showing how they work together to reduce waste, improve accountability, and drive stronger business outcomes. It also outlines the draft MRC Auction Transparency Standards, bringing the same clarity to closed-loop platform environments. A small investment in understanding these details can deliver big gains in efficiency and trust across your programmatic activity.

Joining an already stellar line-up for our Brisbane Market Update, we're delighted to have Taylor Murray, Head of Digital Transformation at Amart, in conversation with Alison Costello, Managing Director at OMD. Most tickets have already been snapped up, so register quickly if you're in Brisbane or want to connect with the market there.

The IAB continues to ensure the local market has robust, inclusive, and independent audience measurement ratings via Ipsos iris—the industry currency for digital audiences across 10,000+ websites and 2,200+ apps. With integrations from OzTAM for BVOD and Google for YouTube, Ipsos iris now delivers the most complete view of Australians' digital behaviour across Connected TV, smartphone, computer, and tablet. Plans for 2026 include weekly reporting and a transition from age 14+ to 18+ measurement. More details are on our site.

In the latest IAB Australia Podcast, I chat with Jade McDade (Skimlinks) and Jodine Wolman (Sortd) about driving growth through affiliate marketing, entrepreneurship, wish lists, and evolving shopping habits—a perfect commute listen.

More resources and some great job openings below.

'Til next week,

Gai

On the latest IAB Australia podcast, Jodine Holli Wolman co-founder of Sortd, and Jade McDade Director, JAPAC of Skimlinks, chat with Gai Le Roy about entrepreneurship, growth, and how everyday frustrations can inspire big ideas.

listen now

Brisbane, we are just weeks away from the bringing the IAB to you. Alison Costello, OMD and Taylor Murray, Amart will share their thoughts on driving efficiency and effectiveness. Don't miss out.

secure your seat

Bench Media's latest whitepaper reveals 75% of Australians use generative AI to guide purchases. AI shapes how we buy—and how much we trust brands. For marketers, understanding these feelings is key to building loyalty.

download the paper